The Jones Graduate School of Business has hosted the RCBS Symposium since 2010. A premiere forum for sharing cutting-edge ideas about succeeding with customer-based strategies, the symposium features a mix of cutting-edge academic research, industry trends, insights from CEOs, and discussions with senior executives. Its 250+ attendees include Rice MBAs and undergraduates along with executives, senior leaders and professionals from the greater Houston area. Participants learn in an intellectually challenging environment, strengthen their network and develop long-lasting friendships.