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By leveraging sales, coupons and bulk purchases, many households can achieve returns that match or even surpass traditional investments.
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Despicable Me
How Creating A Sense Of Disgust Can Unleash Bad Behavior
Illustrated by Nick Anderson. Based on research by Vikas Mittal, Andrea Morales and Karen Page Winterich.
How Creating A Sense Of Disgust Can Unleash Bad Behavior
Want to learn more about how disgust prompts bad behavior? Read our article Clean Living.
Pulitzer Prize-winning editorial cartoonist Nick Anderson depicts research by Rice Business professor Vikas Mittal.
Mittal, V., Morales, A. & Winterich, K. P. (2014). Protect thyself: how affective self-protection increases self-interested behavior. Organizational Behavior and Human Decision Processes, 125(2), 151-161.
Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at Jones Graduate School of Business at Rice University.
Nick Anderson is a Pultizer Prize-winning editorial cartoonist.
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