Peer-Reviewed Research
Quick, clear translations of faculty research that will change the way you think.
Creativity and Innovation | Peer-Reviewed Research
ChatGPT enhances creativity and problem-solving in ways that traditional search tools can't match.
14 Oct
-
Investing | Peer-Reviewed ResearchBy leveraging sales, coupons and bulk purchases, many households can achieve returns that match or even surpass traditional investments.19 Sep
-
Discrimination | Peer-Reviewed ResearchNew research undermines the premise of "statistical discrimination theory."27 Aug
-
Lending | Peer-Reviewed ResearchGrocery purchasing data can accurately predict how likely people without a traditional credit score are to default on a loan.12 Aug
Rice Business Wisdom Newsletter
Never Miss A Story
Featured Faculty Researchers
Filter
Culture | Peer-Reviewed Research
Getting inked doesn't carry the stigma it once did, Rice Business research shows.
June 10
Marketing | Peer-Reviewed Research
Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one.
May 04
Strategy | Peer-Reviewed Research
Why relying on intuition can backfire when it comes to crafting a successful business strategy.
March 24
Marketing | Peer-Reviewed Research
Why “mythical numbers” are so enticing — and how they ultimately lead us astray.
January 18
Marketing | Peer-Reviewed Research
When business leaders make assumptions, they may overlook key factors driving desired outcomes.
January 14
Marketing | Peer-Reviewed Research
Why you should know the varieties of customer engagement types.
November 03
Organizational Behavior | Peer-Reviewed Research
Time To Rethink Social Climbers
November 03
Marketing | Peer-Reviewed Research
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Regulation | Peer-Reviewed Research
How a rule to protect consumers reduced access to credit
July 19
Data Analysis | Peer-Reviewed Research
Revisiting The Merits Of Nondigital Data Collecting
July 19
