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Rice Business Wisdom

The online insights magazine from Rice Business

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Marketing | Peer-Reviewed Research

Why “mythical numbers” are so enticing — and how they ultimately lead us astray. 

January 18
Marketing | Peer-Reviewed Research

When business leaders make assumptions, they may overlook key factors driving desired outcomes. 

January 14
Marketing | Features

More Effective Marketing Could Convince The Vaccine Hesitant To Change Their Ways

November 03
Marketing | Peer-Reviewed Research

Why you should know the varieties of customer engagement types.

November 03
Organizational Behavior | Peer-Reviewed Research
Time To Rethink Social Climbers
November 03
Strategy | Features

Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.

October 27
Marketing | Peer-Reviewed Research
The Surprising Effect of Non-Tiered Loyalty Programs
September 15
Regulation | Peer-Reviewed Research
How a rule to protect consumers reduced access to credit
July 19
Data Analysis | Peer-Reviewed Research
Revisiting the merits of nondigital data collecting
July 19
Workplace Culture | Peer-Reviewed Research
How Your Mind’s Eye Affects Performance
June 28